August 2015: Monthly Digital Marketing News Update

As an insurance professional, it’s imperative to keep up with the latest trends and best practices in the digital marketing world. Our monthly digital marketing news update gives you the latest scoop for a variety of online media critical to online success.

For this month, you’ll find important news about Google’s latest Panda release and how it influences your SEO rankings, simple ways you can boost your email marketing ROI, and key tactics to attaining true social media success.


seo-iconLATEST SEARCH NEWS:

A look at the latest best practices and algorithm updates for Google and other top search engines.


Google: Panda 4.2 Is Rolling Out Slowly For Technical Reasons

Google’s John Mueller tries to explain why the Panda 4.2 rollout is happening so slowly over months and months. Read More

5 SEO trends every entrepreneur needs to know about

Entrepreneurs can do serious good for their businesses by adopting these top five SEO trends for 2015. Read More


email-iconEMAIL BEST PRACTICES:

Insight into the most effective design and execution strategies for email marketing.


9 Email Marketing Best Practices to Explode Your ROI

Email is the smart marketer’s secret weapon. Despite all the rumors about it being boring or dead, email marketing quietly remains the powerful engine that drives most successful marketing campaigns today! Read More

Subject Line Testing: 5 Things To Keep In Mind

Focusing on perhaps the most important part of the email: the subject line. Read More


behavior-iconBEHAVIOR & CONVERSIONS:

Latest trends and findings for optimizing website visitor behavior and conversions.


3 Winning B2B Marketing Trends

These three B2B marketing trends help understand what really happens when data and meaningful messages come together. Read More

What Lead Conversion Benchmarks are Important to Track?

When it’s time to do an analysis of lead conversion rates how do you even know where to start? Read More


social-iconSOCIAL MEDIA:

The inside scoop on the latest social media trends and developments.


8 Common Social Media Marketing Questions and Their Answers

Whether you’re a novice or a seasoned vet, the answers to these common questions are a nice reminder to get back to the basics. To build the right following, you have to start with a solid foundation. Read More

The Five C’s of Social Media Success

As the cliché goes, the only constant is change. For social media, that definitely holds true. Read More

View last month’s Digital Marketing News Update.