December 2015: Monthly Digital Marketing News Update

As an insurance professional, it’s imperative to keep up with the latest trends and best practices in the digital marketing world. Our monthly digital marketing news update gives you the latest scoop for a variety of online media critical to online success.

This December you’ll learn about the latest proposed Google Penguin SEO update, how not to send follow-up sales emails, online purchases and screen size, and more.


seo-iconLATEST SEARCH NEWS:

A look at the latest best practices and algorithm updates for Google and other top search engines.


Google: New Penguin Algorithm Update Not Happening Until Next Year

Webmasters and SEOs need to have a bit more patience, as Google is not releasing the updated Penguin algorithm this year. Read More

Paid Search Spend On “Black Friday” Terms Began Surging A Month Earlier Than Last Year [Study]

Paid search ad spend on desktop text ads started escalating the week of September 27, a month ahead of 2014’s surge. Read More


email-iconEMAIL BEST PRACTICES:

Insight into the most effective design and execution strategies for email marketing.


How Not To Send Follow Up Sales Emails: A Repulsive Case Study

The follow up email is tough, because the salesperson is already in a defensive position. Read More

7 Email Marketing Metrics You Should Track (and What They Mean)

Analytics are an essential (and often overlooked) part of your email marketing strategy. Read More


behavior-iconBEHAVIOR & CONVERSIONS:

Latest trends and findings for optimizing website visitor behavior and conversions.


Online Purchases Shrink With Screen Size, New Data Show

Consumers still prefer the experience and perceived security of the desktop for larger ticket items. Read More

Is The Next Marketing Technology Wave All About Better Creative?

As new content technologies transform the digital marketing landscape, columnist Erika Trautman believes marketers need to hop on board and evolve. Read More


social-iconSOCIAL MEDIA:

The inside scoop on the latest social media trends and developments.


Rise in Counterfeit Sales Linked to Online Shopping, Social Media

MarkMonitor, which specializes in enterprise brand protection, has released the results of a survey of global shopping habits and their impact on the sale of counterfeit goods. Read More

3 Social Media Trends to Look for in 2016

Here are three big trends that should take off in 2016. Read More

For last month’s new update, click here.