February 2016: Monthly Digital Marketing News Update

As an insurance professional, it’s imperative to keep up with the latest trends and best practices in the digital marketing world. Our monthly digital marketing news update gives you the latest scoop for a variety of online media critical to online success.

For the month of February, you’ll uncover 3 common SEO mistakes, the power of email personalization (and how most marketers aren’t utilizing it), 5 social media marketing tools, and more.


seo-iconLATEST SEARCH NEWS:

A look at the latest best practices and algorithm updates for Google and other top search engines.


3 SEO Mistakes That Will Hurt Your Rankings In 2016

The truth is that “What you don’t know” is really what is hurting you. Read More

Search engine marketing saw a 75% drop in growth rate in Q4

The Adobe Digital Index (ADI) “Q4 2015 Digital Advertising Report” found overall search engine marketing growth is down to 3% compared to 12% in 2014. Read More


email-iconEMAIL BEST PRACTICES:

Insight into the most effective design and execution strategies for email marketing.


Almost Half Of Email Marketers Send Everyone The Same Email

Detailed study from email marketing provider GetResponse shows many email marketers are not using personalization and other key capabilities. Read More

15 Must-Haves for a Solid Email Marketing Program

Here are 15 ambitious steps you can take to transform your email marketing. Read More


behavior-iconBEHAVIOR & CONVERSIONS:

Latest trends and findings for optimizing website visitor behavior and conversions.


How Marketers Are Measuring Customer Engagement These Days

Most experts agree that data-driven marketing is critical in the current competitive global economy. Read More

How Big Data is Changing and Influencing Internet Marketing

Now and thanks to advanced software designed solely for large data processing being introduced many companies are now able to call upon this valuable information and use it to better their sales percentages. Read More


social-iconSOCIAL MEDIA:

The inside scoop on the latest social media trends and developments.


The 5 Best Social Media Marketing Tools You Aren’t Using

While you may already be familiar with some of the big names in social media account management like Hootsuite and TweetDeck, easy account management doesn’t stop there. Read More

Social Media Is No Longer A Marketing Channel, It’s A Customer Experience Channel

As we move into 2016, the business world is finally beginning to realize what the “social” in social media means—and can do—for every organization. Read More

View last month’s Digital Marketing News Update here.