January 2016: Monthly Digital Marketing News Update

As an insurance professional, it’s imperative to keep up with the latest trends and best practices in the digital marketing world. Our monthly digital marketing news update gives you the latest scoop for a variety of online media critical to online success.

For the start of 2016, we look into how to use LinkedIn as an insurance agent, tracking print ads via Google Analytics, SEO link building for 2016, and more.


seo-iconLATEST SEARCH NEWS:

A look at the latest best practices and algorithm updates for Google and other top search engines.


Your Guide To Link Building For SEO In 2016

As we begin 2016, it’s important to audit your link building approach and fine-tune it to best suit you in the coming year. Read More

How Voice Search Is Changing SEO

Voice search is actively shaping the future of SEO and changing how SEO techniques are adopted in the mobile age. Read More


email-iconEMAIL BEST PRACTICES:

Insight into the most effective design and execution strategies for email marketing.


How Switching Tools Increased Email Reply Rates by 187% in 1 Month

When faced with the task of changing email automation services, Modernize was pleasantly surprised to come across a more effective tool. Read More

How Email Marketers are Adjusting to Growing Mobile CTO Rates

Not only are mobile CTO (Click-to-Open Rates) rates closer than they’ve ever been to desktops rates, but mobile clicks have grown significantly as well. Read More


behavior-iconBEHAVIOR & CONVERSIONS:

Latest trends and findings for optimizing website visitor behavior and conversions.


Becoming more data driven requires a roadmap

Data driven marketing decisions is something of a holy grail for B2B marketers and although there is no clear roadmap, some best practices have clearly worked. Read More

Yes, You Can Track Print Advertising Using Google Analytics

To help make sure you can track print advertising digitally in Google Analytics, here is an easy four-step process. Read More


social-iconSOCIAL MEDIA:

The inside scoop on the latest social media trends and developments.


Facebook Makes Efforts to Dominate the Online Advertising Market

Facebook has made rapid strides in the video ad market. According to the company, more than 8 billion video views occur on its platform from more than 500 million people daily. Read More

7 LinkedIn Marketing Tactics for Insurance Agents

Did you know that LinkedIn is one of the most powerful marketing tools for insurance agents? Channel its power for your business with a few tried-and-true tips. Read More

Any other digital marketing trends you’ve noticed recently? Share your insights here.

Catch up on last month’s digital news here.