July 2015: Monthly Digital Marketing News Update

As an insurance professional, it’s imperative to keep up with the latest trends and best practices in the digital marketing world. Our monthly digital marketing news update gives you the latest scoop for a variety of online media critical to online success.

For this month, you’ll find news on Google’s improved indexing of Tweets, tips for creating an effective email signature, strategies for boosting your web conversion rate, and more.


seo-iconLATEST SEARCH NEWS:

A look at the latest best practices and algorithm updates for Google and other top search engines.


Google Now Indexing 466% More Tweets, Still Favoring Higher Authority Users

Google is now indexing nearly 5x the Tweets as four months ago, yet more than 96% of Tweets still go unindexed. Read More

Google Reports A 41% Growth In Mobile Searches For Movie Showtimes

According to a recent study, Google found 74% of moviegoers search online for showtimes, with 56% of the searches happening on mobile. Read More


email-iconEMAIL BEST PRACTICES:

Insight into the most effective design and execution strategies for email marketing.


6 Signs Your Email Marketing Needs Help

Email is planet Earth’s preferred communications channel. And if it isn’t a primary focus of your marketing program, it should be! Read More

Sign it Right: Tips to Create an Effective Email Signature

Email signature has always been not only a matter of business etiquette, but the way to represent the company or individual, give necessary information to your addressee. Read More


behavior-iconBEHAVIOR & CONVERSIONS:

Latest trends and findings for optimizing website visitor behavior and conversions.


11 Things That Work More Often Than Not in A/B Tests

While there are no universal rules in conversion optimization, there are some things that tend to work more often than not. Read More

5 Strategies for Conversion Rate Optimization

Take a look at some business websites that have perfectly executed conversion rate optimization strategies with measurable and substantial success, and why you should try to implement them, as well. Read More


social-iconSOCIAL MEDIA:

The inside scoop on the latest social media trends and developments.


10 Quick Tips to Gaining Market Share on Social Media

While marketers understand the benefits of social media, and seek to gain market share from this channel, we are challenged by the best course of action. Read More

Social Marketing Trends for B2B Brands

There are several B2B social media and content trends marketers should watch. Read More

Check out next month’s Digital Marketing News Update.