July 2018: Monthly Digital Marketing News Update

July 2018: Digital Marketing News Update - Effective SEO Tactices, how to create a killer marketing video, and More

As an insurance professional, it’s imperative to keep up with the latest trends and best practices in the digital marketing world. Our monthly digital marketing news update gives you the latest scoop for a variety of online media critical to your success.

For the month of July we have some great articles about subject SEO tactics, creating marketing videos, and much more.


seo-iconLATEST SEARCH NEWS:

A look at the latest best practices and algorithm updates for Google and other top search engines.


The Top 12 SEO Tools of 2018

We know we’re over halfway through 2018 but that doesn’t mean we can’t share the top 12 SEO tools of 2018. Check out Hubspot’s list of tools that you should be using for SEO this year. Read More

What Are the Most Effective SEO Tactics for 2018?

Again, we realize its over halfway through the year but you can never hear too much about effective SEO tactics. Is on-page content more effective than keyword research? Find out in this list of the most effective SEO tactics for 2018. Read More


email-iconEMAIL BEST PRACTICES:

Insight into the most effective design and execution strategies for email marketing.


What Email Subject Line Length Works the Best?

Does the length of your subject line really matter? Obviously in an ideal world, you entire subject line would display but beyond that does it matter how many characters or words are in it? According the studies done by Marketo, it most certainly does. Read More

The Ins and Outs of Yahoo Sponsored Mail

If you use Gmail, you’ve undoubtedly come across their sponsored mail ads. Well, Yahoo mail has them too. The concept and process is very similar to Gmail, with some slight variations. So if you’re looking for a new audience to reach, here’s what you need to know about Yahoo Sponsored Mail. Read More


behavior-iconBEHAVIOR & CONVERSIONS:

Latest trends and findings for optimizing website visitor behavior and conversions.


7 Ways to Create a Killer Marketing Video

Create a killer marketing video is as simple as looking at this infographic. Okay, well, it’s not that easy but you don’t have to a Hollywood producer to create top-notch video content. Here’s 7 ways to create great videos, displayed in infograph format. Read More

3 Ways You Could be Unknowingly Wasting Ad Budget

Spending money on Google Adwords can be a scary thing. You’re spending money on something, you likely don’t quite fully grasp. But if it drives you customers, it can be worth it. With that conundrum in mind, here are three ways you could be wasting your ad budget. Read More


social-iconSOCIAL MEDIA:

The inside scoop on the latest social media trends and developments.


The Ideal Cover Photo Size for Each of the Major Social Media Platforms

Social media platforms love changing their image sizes…constantly. They also never want to have the same size images as each other, forcing you to resize everything in order for it to look proportional. Here is Buffer’s guide to creating the ideal cover photo size for every major social media platform. Read More

Guide to Facebook Ad Types

Have you tried to advertise on Facebook yet? If you have, you know the struggle is real. There are a ton of ad types to choose from. With so many options, how do you know which ad type is best for you? Here’s a guide from PPC Hero that discusses all of the different Facebook ad types. Read More

Read last month’s Digital Marketing News Update