June 2016: Monthly Digital Marketing News Update

June Digital Marketing News Update - Link Building Outreach
As an insurance professional, it’s imperative to keep up with the latest trends and best practices in the digital marketing world. Our monthly digital marketing news update gives you the latest scoop for a variety of online media critical to online success.

For the month of June we look into the online customer path and it’s relation to SEO, email marketing strategy and targeting ‘cannibals’, the danger of ad blocking technology, and more.


seo-iconLATEST SEARCH NEWS:

A look at the latest best practices and algorithm updates for Google and other top search engines.


How to Research the Path to Customer Purchase

Moving your customers down the funnel from awareness to conversion can make for a winding and treacherous road. Read More

3 Important Ways Broken Link Building Outreach Has Changed

Here are 3 important lessons learned in over 7 years of tinkering with link building outreach techniques. Read More


email-iconEMAIL BEST PRACTICES:

Insight into the most effective design and execution strategies for email marketing.


Email Marketing: There’s a Good Chance You’re Doing It Wrong

Email marketing strategies aren’t always all they’re cracked up to be, and getting them right is more important than you might realize. Read More

Study Explores the Importance of Email Marketing ROI

Too often marketers swallow their profits with email campaigns that target “cannibals,” or guests who would have come in anyway. Read More


behavior-iconBEHAVIOR & CONVERSIONS:

Latest trends and findings for optimizing website visitor behavior and conversions.


How To Better Measure B2B Lead Generation

From an online perspective, the lead acquisition funnel has three major steps – brand awareness, prospects acquisition, and lead generation. Read More

What The Block? An Exploration of the Future of Digital Advertising in an Ad Block Climate

If the majority of your budget, time and effort is spent on paid advertising, as is the case for 70% of respondents in the annual state of PPC report, your marketing model could be in jeopardy. Read More


social-iconSOCIAL MEDIA:

The inside scoop on the latest social media trends and developments.


Twitter Is Testing Carousel Ads for Video and Photo Tweets

Twitter is launching a new ad unit that allows brands to combine multiple tweets in a single ad unit. Read More

5 Up-and-Coming Social Media Tools You Should Know About

Social media operates in a hyper-competitive arena, and if you want to stay alive, you’re going to have to use the newest tools to support your efforts. Read More

View last month’s Digital Marketing News update.