March 2016: Monthly Digital Marketing News Update

As an insurance professional, it’s imperative to keep up with the latest trends and best practices in the digital marketing world. Our monthly digital marketing news update gives you the latest scoop for a variety of online media critical to online success.

For this March, we’ll look at a couple changes to Facebook and Twitter, how to use email marketing for ROI, and more.


seo-iconLATEST SEARCH NEWS:

A look at the latest best practices and algorithm updates for Google and other top search engines.


How SEO and PPC Can Work Together to Maximize ROI

SEO and PPC have always been very conflicting ideologies. Read More

Don’t Silo Link-Building

Earning links should be part of a cohesive online marketing plan. Link building isn’t magic; link building is promotion and marketing. Read More


email-iconEMAIL BEST PRACTICES:

Insight into the most effective design and execution strategies for email marketing.


What You Need To Know To Get More ROI From Email Marketing

According to a DMA report published in 2012, every dollar spent on email marketing generated average returns of $28.50. Read More

How to Offer a Unique Customer Experience Using Email Marketing

Email intelligence takes advantage of behavioral, contextual and external data to increase each subscriber’s engagement by adapting the content and the sending time of each email. Read More


behavior-iconBEHAVIOR & CONVERSIONS:

Latest trends and findings for optimizing website visitor behavior and conversions.


Digital Marketing Trends: Does Personalization Matter Anymore?

Personalization is one of the biggest digital marketing trends brands are targeting today. Read More

Survey: 57% of U.S. adults use ad blocking tech on desktops

Ad blocking has become a major issue facing the digital advertising ecosystem. Read More


social-iconSOCIAL MEDIA:

The inside scoop on the latest social media trends and developments.


Study: Facebook ‘Reactions’ Emojis Are Hits – Once People Find Them

Facebook’s FB +1.24% new Reactions, the set of five new symbols to supplement its longstanding Like button, are proving popular, according to a study out today. Read More

Will Recent Twitter Timeline Changes Kill Your Marketing Results?

Now instead of showing Tweets in order, they will be displayed according to relevancy. Read More

Check out February’s Digital Marketing News Update.