May 2016: Monthly Digital Marketing News Update

As an insurance professional, it’s imperative to keep up with the latest trends and best practices in the digital marketing world. Our monthly digital marketing news update gives you the latest scoop for a variety of online media critical to online success.

This May we get a quick education on social media from Game of Thrones, dive into how to create a user focused SEO strategy, debunk 5 common email marketing myths, and more.


seo-iconLATEST SEARCH NEWS:

A look at the latest best practices and algorithm updates for Google and other top search engines.


How to Create a User Focused SEO Strategy

So how can you make sure that your site’s content is seen as most helpful? Read More

The 4 Steps to Keyword Analysis: How to Prioritize Your Resources

Learn a 4-step process to analyze the keywords you came up with and decide which keywords to pursue. Read More


email-iconEMAIL BEST PRACTICES:

Insight into the most effective design and execution strategies for email marketing.


5 Email Marketing Myths Debunked

There’s a misperception that email doesn’t work anymore. People think it is too old. It’s tired. It’s not social enough. Let’s set the record straight. Read More

The need for speed in email marketing

Big data is great, but don’t let it slow your email marketing down. Read More


behavior-iconBEHAVIOR & CONVERSIONS:

Latest trends and findings for optimizing website visitor behavior and conversions.


Perfect Landing Pages: The Art of Creating High-Conversion Lead Generation Forms

Once you hone in on these differentiating factors, you’ll discover that designing and leveraging lead gen forms can be exciting and offer good returns. Read More

Conversion Rate Optimization: From a Luxury to a Necessity in 2016

A universal business message spanning all industries is their desire for website visitors to take action. Read More


social-iconSOCIAL MEDIA:

The inside scoop on the latest social media trends and developments.


Twitter begins grouping popular tweets your friends have liked

Twitter is improving its tailored suggestions to bring you more tweets it thinks you might enjoy. Read More

Social Media Marketing Lessons from Game of Thrones

The series’ social media ecosystem reveals some interesting lessons you can apply to your social strategy. Read More

Check out last month’s post here.