May 2017: Monthly Digital Marketing News Update

May Digital News Update - Digital Marketing Measurement Tips
As an insurance professional, it’s imperative to keep up with the latest trends and best practices in the digital marketing world. Our monthly digital marketing news update gives you the latest scoop for a variety of online media critical to online success.

For the month of May we look at pop-ups and their influence on SEO, email marketing segmentation, lead nurturing, and more.


seo-iconLATEST SEARCH NEWS:

A look at the latest best practices and algorithm updates for Google and other top search engines.


Pop-Ups, Overlays, Modals, Interstitials, and How They Interact with SEO

Have you thought about what your pop-ups might be doing to your SEO? Read More

How to use Search Console for quick SEO wins

SEO doesn’t have to be complicated. Here’s how a closer look at Google Search Console can lead to quick SEO wins. Read More


email-iconEMAIL BEST PRACTICES:

Insight into the most effective design and execution strategies for email marketing.


Rethinking Email Marketing Effectiveness

Email marketing has become smarter and powerful in a way that helps marketers deliver the right content at the right time to the right audience. Read More

Getting Smart With Email Marketing Segmentation

Segmentation is a seemingly simple but extremely powerful mechanism. Read More


behavior-iconBEHAVIOR & CONVERSIONS:

Latest trends and findings for optimizing website visitor behavior and conversions.


5 Digital Marketing Measurement Tips to Uncover HUGE Growth Opportunities

Here are 5 actionable digital marketing measurement tips that you can deploy today to help you uncover huge growth opportunities. Read More

4 Lead Nurturing Strategies for Better Conversion Rate Optimization

Lead nurturing can do wonders for your conversion efforts! Here are four strategies that can take your CRO to the next level. Read More


social-iconSOCIAL MEDIA:

The inside scoop on the latest social media trends and developments.


How Social Media Influences Customer Behavior to Drive Traffic and Sales

Consider some of the following ways social media affects customer behavior to drive traffic and sales. Read More

Social Media Is the New Television

Year over year, marketers are finding that television events that previously saw high viewership are grossing lower ratings than ever. Read More

Check out last month’s Digital Marketing News update if you missed it.