November 2015: Monthly Digital Marketing News Update

As an insurance professional, it’s imperative to keep up with the latest trends and best practices in the digital marketing world. Our monthly digital marketing news update gives you the latest scoop for a variety of online media critical to online success.

This November you’ll learn how to make SEO easier than ever, 7 hacks for improving your email campaigns, the recent Twitter “Like” button update, and more digital marketing techniques.


seo-iconLATEST SEARCH NEWS:

A look at the latest best practices and algorithm updates for Google and other top search engines.


Four benefits of aligning SEO and UX when building your website

In its simplest form, SEO is often thought of as rankings on a search results page. Truth is, that’s only part of the story. Read More

Forget Everything That You Think You Know About SEO

Honestly, SEO is now easier than it has ever been. However, before you can be truly successful at it, you’re going to need to forget everything that you think you know about SEO. Read More


email-iconEMAIL BEST PRACTICES:

Insight into the most effective design and execution strategies for email marketing.


7 Email Marketing Hacks to Improve Your Conversion Rates

With millions of people nationwide checking their emails daily, you can leverage the power of desktop and mobile email marketing to drive business to your landing pages and improve your conversion rate optimization. Read More

6 Tips to Increase Your Email Marketing ROI

When used correctly, email marketing is cost-effective and powerful. Read More


behavior-iconBEHAVIOR & CONVERSIONS:

Latest trends and findings for optimizing website visitor behavior and conversions.


Measuring The Full Customer Journey

The idea of measuring the full customer journey has been around for quite a while, and we have seen solutions that partially solved this challenge, but within the boundaries of click-only traffic or paid-only channels. Read More

AdWords Makes It Easier To Find Search Terms, Negative Keywords

Google announced that it’s making it easier to find your search terms and negative keywords faster on the Keywords tab in AdWords. Read More


social-iconSOCIAL MEDIA:

The inside scoop on the latest social media trends and developments.


Twitter Makes Hearts The New ‘Like’ Button, Drops ‘Favorite’

The microblogging site is replacing the star-shaped “favorite” button with a heart-shaped “like” button. Read More

Facebook to add new ‘shopping’ tab, other ad formats

Facebook is testing new ad formats that allow its more than one billion users to buy items from businesses. Read More

For more new, here’s last month’s post.