October 2015: Monthly Digital Marketing News Update

As an insurance professional, it’s imperative to keep up with the latest trends and best practices in the digital marketing world. Our monthly digital marketing news update gives you the latest scoop for a variety of online media critical to online success.

This October we look at a new Google SEO algorithm update, how to boost your email campaign performance, landing page optimization myths, and more digital marketing techniques.


seo-iconLATEST SEARCH NEWS:

A look at the latest best practices and algorithm updates for Google and other top search engines.


Worldwide, More Than Half Of Google’s Searches Happen On Mobile

Google also says it has indexed 100 billion links within apps.Read More

Google: New Algorithm Changes “Aggressively Targeting Hacked Spam,” May Impact 5% Of Queries

Company says searchers may see some search results pages that have fewer than the typical ~10 results.Read More


email-iconEMAIL BEST PRACTICES:

Insight into the most effective design and execution strategies for email marketing.


This Word Can Boost the Performance of Your Brand’s Email Campaign

As marketers flood inboxes with promotions, sales updates and other messages, how do brands entice consumers to open up an email instead of relegating it to spam? Read More

Shhh. Your Email Program Should Be A Secret Weapon

How do you gain a competitive advantage with your email program? It’s all about differentiation and leveraging your data to drive results, says columnist Jose Cebrian. Read More


behavior-iconBEHAVIOR & CONVERSIONS:

Latest trends and findings for optimizing website visitor behavior and conversions.


3 Psychological Tools To Use In Landing Page Design

For the landing page designer, the human brain presents the greatest challenge as well as the greatest ally. Read More

7 Poisonous Conversion Optimization Myths

Every industry is plagued by myths, misunderstanding and half truths – and conversion optimization is no different. Read More


social-iconSOCIAL MEDIA:

The inside scoop on the latest social media trends and developments.


Improving Your B2B Social Media Strategy With Data

There’s a way to improve your B2B social media strategy and get the type of measureable results you want. It’s just a matter of going to the data. Read More

Paid In Full: Facebook Marketing Gets Big Boost With Full-Ads Feature

Facebook has announced some seemingly small changes to its own ad platform that could present big opportunities for Facebook marketing pros looking for a competitive edge. Read More

Check out last month‘s digital marketing update.