As an insurance professional, it’s imperative to keep up with the latest trends and best practices in the digital marketing world. Our monthly digital marketing news update gives you the latest scoop for a variety of online media critical to online success.
This October we look at a new Google SEO algorithm update, how to boost your email campaign performance, landing page optimization myths, and more digital marketing techniques.
LATEST SEARCH NEWS:
A look at the latest best practices and algorithm updates for Google and other top search engines.
Worldwide, More Than Half Of Google’s Searches Happen On Mobile
Google also says it has indexed 100 billion links within apps.Read More
Google: New Algorithm Changes “Aggressively Targeting Hacked Spam,” May Impact 5% Of Queries
Company says searchers may see some search results pages that have fewer than the typical ~10 results.Read More
EMAIL BEST PRACTICES:
Insight into the most effective design and execution strategies for email marketing.
This Word Can Boost the Performance of Your Brand’s Email Campaign
As marketers flood inboxes with promotions, sales updates and other messages, how do brands entice consumers to open up an email instead of relegating it to spam? Read More
Shhh. Your Email Program Should Be A Secret Weapon
How do you gain a competitive advantage with your email program? It’s all about differentiation and leveraging your data to drive results, says columnist Jose Cebrian. Read More
BEHAVIOR & CONVERSIONS:
Latest trends and findings for optimizing website visitor behavior and conversions.
3 Psychological Tools To Use In Landing Page Design
For the landing page designer, the human brain presents the greatest challenge as well as the greatest ally. Read More
7 Poisonous Conversion Optimization Myths
Every industry is plagued by myths, misunderstanding and half truths – and conversion optimization is no different. Read More
The inside scoop on the latest social media trends and developments.
Improving Your B2B Social Media Strategy With Data
There’s a way to improve your B2B social media strategy and get the type of measureable results you want. It’s just a matter of going to the data. Read More
Paid In Full: Facebook Marketing Gets Big Boost With Full-Ads Feature
Facebook has announced some seemingly small changes to its own ad platform that could present big opportunities for Facebook marketing pros looking for a competitive edge. Read More
Check out last month‘s digital marketing update.