Dan Abrams’ key to 29 years of success as an Insurance Broker lies in his search for the right tools that support his business. “I pride myself on delivering what I promise and going above and beyond what my competition is doing,” said Dan Abrams of Abrams Insurance. So when an opportunity in the industry presented itself to Abrams, he did his “due-diligence” and found Quotit Corporation, a leading internet service provider of marketing and sales solutions for insurance brokers, agents, general agents and insurance companies.

Six years ago Dan Abrams’ business, much like many of his counterparts, was in a slow-growth mode. This led Abrams to seek out alternative methods to reach potential individual and small group customers. “The insurance industry is constantly changing and traditional marketing methods weren’t increasing my business at a rate it should,” said Abrams. Realizing he had to “think outside the box”, he spoke to colleagues and researched alternative ways to reach potential customers and provide better service. In his search, a colleague shared his experience with the Quotit system. Abrams was a little skeptical at first, due to the fact that it was all internet based. With little internet experience, Abrams asked a lot of questions, consulted with more colleagues and researched what Quotit had to offer. He realized at this moment that the worldwide web was the future and that the Quotit system had the potential to launch his business to the next level. Now six years later and with a 500% growth in business, Abrams attributes his company’s growth and success to Quotit and is pleased to share his success with his fellow colleagues.

Soon after signing up with Quotit, Abrams had a fully functional website. Created with his company’s new internet presence was a multi-level storefront and back office support mechanism. This allowed him to secure rates and create customized proposals, providing fast and efficient service to clients. Abrams recalls instances when the Quotit system helped him make sales he never would have made without an online presence.

“People now come to me through my web exposure, which is new business I never had when I only used traditional marketing methods,” said Abrams. Abrams Insurance now touts that 95% of its business comes from the internet. While there are many companies that build websites, there are few that specialize in the insurance industry and offer a system that produce custom proposals, online marketing and client management tools.

Quotit offers two options for web exposure. If a company has a website that is hosted off-site, they can subscribe to the Quotit “links” program which gives customers access to health insurance quotes generated from Quotit’s system. “I preferred, (especially not having internet exposure before), to let Quotit do it all for me. They created my site, host it and give me complete access and total control of the system,” said Abrams. Abrams recalls a prospect he received through his website for a company of 30 employees, “The prospect was not pleased with their current plan and wanted to look at different options related to their percentage of premium to pay. By utilizing Quotit’s tools, I was able to run accurate quotes, compare and contract carriers, and send this data in a user friendly format to the potential client in minutes.” This won Abrams the case and this company continues to be one of his clients today.

“Quotit is truly a successful tool not only in establishing new business, but in helping brokers keep clients, gain credibility in the field and ultimately enhancing their book of business,” said Abrams.

Abrams Insurance has been in business for 29 years in the state of California and with the support of Quotit over the last six years, offers individual and group health, life, disability and dental services to more than 12 states across the United States. For more information on Abrams Insurance visit their website at www.insuresaver.com.